Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other media. When I first heard the term “content strategist” a few years ago, I thought, Yay! I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. Tagged as linking, links, Web Content. More and more, the platforms are catering to this and the way people like to engage. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. That's what I do—somebody's finally named it. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images! Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. The term is particularly common in web development since the late 1990s.